segment conditions mailchimp. The x-discriminator for segment conditions is condition_type. segment conditions mailchimp

 
 The x-discriminator for segment conditions is condition_typesegment conditions mailchimp I want to define a segment based on whether the list member has a tag equivalent my clients name

5 months ago 2 How To Report An Influencer On Instagram. Step 3: Choose Your Email Marketing Platform. Groups. e. To integrate your form with Mailchimp. However, segmentation options are not as robust as Mailchimp. An IP reputation represents how trustworthy your IP address is based on the number of unwanted requests that get sent back. 7 billion in cash, 10. If you need to use a condition that isn't available in advanced segments, you can still accomplish your goal. Some of the best Mailchimp alternatives for email marketing include Moosend, Hubspot, Omnisend, GetResponse, Constant Contact, MailerLite, AWeber, and Mailjet. Click the Filter by Tags drop-down and choose the tag you want to send to. Click it to save all the subscribers who meet these conditions into a segment. So if you need to sync existing contacts, we recommend making a bulk edit to trigger. Send campaigns (We will the steps in the. Click on Create Segment to start defining the filters for it. Events are useful within Mailchimp for market analysis and segmentation, or you can use an event to start an automation. Click New Segment (as shown in Image 2) You can set the condition in the drop-down menu as per the requirement. Enter a campaign name, then click Begin. If you want to jog your memory before you start you can access Part One & Part Two here. Promo code defines the more specific information about a promo code like the actual code, redemption_url, usage_count, etc that's unique. A segment in Mailchimp is a way to divide an audience into targeted groups. You can then use this new segment to perform actions on the contacts, send them an email campaign, or launch an Automation workflow when a contact matches the segment. You’ve created tags in Mailchimp!Mailchimp Review: In-Depth. The campaign builder has different sections where you'll choose recipients, set up campaign information, choose a template. Click Authenticate and complete the authentication process. MailChimp Segmentation. And track who visited a Goal URL and purchased a specific item before / after your email. Unlike one-off campaigns, automations are triggered when specific people meet the pre-defined criteria you set. 11. Marketing automation Deliver the right message at the right time . The Premium plan adds powerful enterprise features like journey builder, workflow automation, and advanced analytics. Mailchimp “Did Not Open” segment. In general, Mailchimp’s feature suite is more robust than Constant Contact’s. With advanced segmentation, you can add a set of nested conditions that. If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with. Click New Segment. View some commonly used combinations for certain segmenting tasks. You can segment your contacts based on group data, campaign activity, purchase activity, and more. Click the plus icon ( + ). To edit an email segment or tag, follow these steps. Cleaned addresses help to get you there. Click the MailChimp icon. To get started on a regular email campaign, follow these steps. Creating an Audience list and sending a campaign involves series of steps. To designate contacts as VIPs, follow these steps. Groups can be the basis for building audience segments for sending to targeted audiences. Identify upsell opportunities for each segment. Sendlane’s high email deliverability and custom segmentation are major pluses. Mailchimp Transactional is available as an add-on for Standard or higher monthly Marketing plans. At this level, ActiveCampaign also offers automations, A/B testing, and segmentation, but gives you unlimited audience lists, unlimited inactive contacts. Campaigner: Best for advanced automation. Advanced segmentation can help you streamline how you filter contacts and test your campaigns. Setting up the Paths. Market your ecommerce business and drive sales. Subscription FormsNow we’ll tell MailChimp who we want to send to. Segmentation based on user attributes. Your Mailchimp audience contains a lot of data about your contacts. Hire the best freelance Mailchimp Specialists near Victoria, BC on Upwork™, the world’s top freelancing website. In case, you have more than one audience and to choose among the audience list, click the Current Audience drop-down. 2. Segment an Audience by Purchase Activity. You can create a segment and set conditions to filter contacts based on the information that you of your audience. In this tutorial Gary Eckstein, a Mailchimp Pro Partner describes what segments a. This object should contain a saved_segment_id to use an existing segment, or you can create a new segment by including both match and conditions options. Segment by geolocation. Mailchimp’s drag-and-drop editor has tons of customization options Unlike Squarespace, Mailchimp does offer audience segmentation. But because when a CRM group is sent to MailChimp, it is sent at a specific date and time it is created as a static segment to allow you to be sure who was included in that. On the Lists page, select the name of the List you’d like to create segments for. Templates Customize pre-designed layouts . Segment by geolocation. Mailchimp API: Send campaign to users with tags. . Mailchimp’s platform includes segmentation tools that you can use to create segments of customers using the data that’s stored in the system. Click the first drop-down and choose which types of contacts you want to include in your. In a nutshell, Mailchimp will let you segment your audience based on tags and personal details, activity, and how they were acquired. Click All contacts. Group names are the options that a user would select when completing a sign-up form. You can use this data to create segments and send targeted campaigns. Navigate to Audience and select the Audience to which you want to add a segment. If you need to use a condition that isn't available in advanced segments, you can still accomplish your goal. com Through email marketing segmentation, you can easily send welcome emails to new subscribers, abandoned cart emails to hesitant shoppers, and follow-up emails to recent customers. Zoho Campaigns: Best for large contact lists. you get personalized recommendations such as the best time to send an email or the best segment to target. Create a complex. In the pop-up modal, check Choose segment or tag and choose from an existing. Customer Behavior segments. complete the account registration process; 3. The 'match' member refers to the the rules in the array of 'conditions'. In this example, we'll combine 3 conditions to pull a segment of subscribed contacts who were. Use geolocation data to build tailored segments for your campaigns. Syfer Syfer. Audience management Target and segment customers . Creating an Audience list and sending a campaign involves series of steps. Use groups to sort your subscribed contacts based on their interests and preferences. Configure Mailchimp settings in Contact Form 7 Once the Contact Form 7 Mailchimp Extension plugin is activated, navigate to the Contact Form 7 settings in your WordPress dashboard. Review your reports. Once you have saved the Abandons cart starting point, add a Send email journey point and pick your abandoned cart email template. Because that’s our only segmentation condition, it won’t matter if we select “any” or “all” for the matched subscribers drop down: Next, we’ll start setting up the conditions that will choose our segment. The 5,000 max contact tier costs $69 per month, while the 50,000 contact tier costs $350 per month. Click the ‘New Segment’ button. As your open rate increases above 20%, expand the timeframe conditions of this segment and continue to monitor open rates; Remove non-engaged. Demographic segmentation is one of the most functional and effective strategies in a marketer's toolkit. Mailchimp’s interface is a breeze to navigate I was able to import contacts to Mailchimp in a few seconds. Next steps . 1 Answer. Step 2: Organize that data ("Segmentation in Mailchimp") in a way that works for you. It's important to send to your audience fairly regularly to keep your contacts interested in your business. MailChimp’s free plan lets you send a maximum of 2,500 emails. There is a link for the Segmentation Conditions. Segmentation is probably the most advanced feature within Mailchimp, but it also unlocks so much opportunity for you to really target people by demographic data or engagement data. This multi-use trail can be. Mailchimp has a free plan and 3 paid tiers: Essentials at $13/month, Standard at $20/month, and Premium at $350/month billed annually. Segmentation is probably the most advanced feature within Mailchimp, but it also unlocks so much opportunity for you to really target people by demographic…> How To Segment Your Email List In MailChimp. Locate the <input> tag for the group you want subscribers to be added to automatically. You can also target people who signed up, but didn’t purchase. In the Form Builder, go to Settings at the top. You can choose a single condition or combine up to 5 conditions to target the right contacts for each campaign. Sorted by: 13. ”. Note that different Marketing Hub packages will limit the number of active segments and the criteria you can segment by: Alternative: Mailchimp. (This is some more text so I can get it to pass the validation of SO. "&segment[conditions][0][value]=smith"; which generates a segment of all subscribers to my list with a last name containing "smith". Drip: Best for e-commerce. Finally, choose your segmentation conditions selecting the tags you want to use. Mailchimp has three plans that you have to pay for, with the total cost of each one varying according to the number of contacts you have. Each segment can be built with one up to five conditions in all Mailchimp plans. CHOOSE THE SEGMENT To set up a reactivation campaign in MailChimp, create a new campaign. Use Survey Actions. In the first condition drop down, we’ll choose. Enter your segment name in the Segment name field, then click Add filter. Trigger an automation to send an email when a newly registered user enters a referral code. Here are the top segment options in Mailchimp,. You might use this segment to send a welcome email to your new contacts. Under “List” we can see “Segmentation Conditions:” Clicking on that will show us, one more time, the conditions we used to create this segment. segmenting by "Orders (Total)" doesn't seem to be anyhow connected to the amount of purchases made by the contacts. When you add conditions to a subscriber search, a green Save as segment button will appear. Mailchimp is an accessible, easy-to-use Email Marketing Service (EMS) designed to help marketers achieve their goals as painlessly as possible. This ensures that you sell products that your customers actually want. Today I'm going to cover a couple of different ways to segment leads. Instead of adding data to your audience, you're using the data you already have to target and filter contacts into segments. So, if you use SurveyMonkey, you can even segment based on your subscribers’ survey responses. The Mailchimp Marketing API provides programmatic access to Mailchimp data and functionality, allowing developers to build custom features to do things like sync email activity and campaign analytics with their database, manage audiences and campaigns, and more. Segmentation is probably the most advanced feature within Mailchimp, but it also unlocks so much opportunity for you to really target people by demographic data or engagement data. Enter a Segment name. Our email marketing platform makes it easy for marketers in any type of business to send professional, engaging marketing emails. This will populate the. Check the boxes next to the contacts you want to designate as VIPs. However, Mailchimp is more generic and has a wide range of features that are suitable for all types of businesses. Login to Mailchimp. Choose any from the Contacts match drop-down menu. Mailchimp Referral Program - Give $30, Earn $30. by Mark Bonito | 15 December 2021 | Mailchimp | 0 Comments. Your Mailchimp audience contains a lot of data about your contacts. Each segment can be built with one up to five conditions in all Mailchimp plans. Mailchimp API: Send campaign to users with tags. The next step is to create a segment in your Mailchimp account. Best Mailchimp alternatives of 2023. Events are activities that a contact engages in outside your emails that you want to track or monitor. You can think of segments as custom filters that allow you to select specific pa. The first one is preview mode. 360 41 . Campaign Manager. For example, the name “Stitch MailChimp” would create a schema called. You can define the conditions of each segment to include or exclude portions of your. 5 months ago 3 Removing The New Button From A Lookup Dialog In Salesforce Lightning. Below we’re going to explore some of the most effective methods of building segments. You need Mailchimp’s Premium plan at $299 per month to get unlimited segmentation options (on par. How to create segments in Mailchimp To create an advanced segment, follow these steps. Click “Confirm and Install” after checking off the box that said I have agreed to the terms and conditions. 3 billion (based on the October 29, 2021 closing stock price of $625. Auto-Update segmentation allows either of AND or OR logic. You can segment your contacts based on group data, campaign activity, purchase activity, and more. What is a segment in Mailchimp? About segments Segments are used to create target audiences based on shared data. Grouping the audiences. Sequence (2) could be your ‘Girls-start’ sequence. With MailChimp, you pick conditions from a dropdown menu to filter contacts according to the data about your audience. More advanced segments can be created with upgraded plans. To create an advanced segment, follow these steps. Share. You can use this data to create segments and send targeted campaigns. Click Profile maintenance. You create a segment by setting various conditions using data you have about your contacts. Click Review segment. Create a segment based on group data and send to that segment. Easy for beginners, powerful for sophisticated marketers. Select Integrations on the left. Segmentation is probably the most advanced feature within Mailchimp, but it also unlocks so much opportunity for you to really target people by demographic data or engagement data. Install the WPForms Plugin. Creating a basic template. Mailchimp’s basic focus and escalating costs are less ideal for e-commerce. Then click on Edit Recipients. Boost orders and customer lifetime value by personalizing emails and SMS based on behavioral data*. You can also use the form builder to edit other emails and messages that are part of the signup process, like the confirmation thank you page and Final Welcome Email. Boost orders and customer lifetime value by personalizing emails and SMS based on behavioral data*. To start the process, click “Add Email. Here are the top segment options in. "&segment[conditions][0][value]=smith"; which generates a segment of all subscribers to my list with a last name containing "smith". Here, you’ll find options to configure the Mailchimp settings for that. MailChimp Segmentation. Those are cleaned contacts. This will allow you to segment your list based on a range of user-defined conditions. The most important thing is, that segments are not working. 1. When you're ready, click Save segment. Create and Send to a Segment. Mailchimp Pro subscribers get access to Advanced segmentation in addition to the Auto-Update segmentation. Mailchimp is great for beginners, but Sendlane excels in e-commerce specialization. Win new customers with the #1 email marketing and automations brand* that recommends ways to get more opens, clicks, and sales. Mailchimp offers many segmentation options, so you can target the right contacts. Advanced Segments are only available on the Premium Mailchimp plan that starts at $299/month for 10,000 contacts. Intuit Assist is a generative AI assistant that will provide personalized, intelligent recommendations to help 100 million customers across Intuit make smarter decisions with less work and complete confidence. Using segments is a best practice to increase the relevancy of your emails, and save cost by reducing send volume. Select segments based on campaign activity, purchase history, and more. When you create a segment, you'll set conditions to filter contacts based on the information that's available in your audience. Conditionally set Preselected Interests Groups to your WordPress form. "&segment[conditions][0][value]=smith"; which generates a segment of all subscribers. ”. 2. With Mailchimp, It’s segmentation tools provide you with the ability to create lists based on an almost unlimited set of criteria. ⭐⭐ A little bit outdated (but available for free) ⭐⭐⭐⭐ Modern templates (full library only available on a paid plan) Audience segmentation. The process was easy, and Mailchimp’s builder gave us a lot of conditions to choose from to make our segments as specific as possible. In some cases, a contact may not receive a classic automation email because they don't fit its segmenting conditions. Log into Mailchimp using your account; Go to audience->View Contacts. For ToddlerStomp, Sequence (1) should be the ‘Indoctrination’ sequence, which includes both welcome and next-step messaging. Click “Save. 3. For instance, hair care companies can use benefit segmentation to segment. and Mailchimp’s builder gave us a lot of conditions to choose from to make our segments as specific as possible. Mailchimp has ready-made marketing segmentation based on campaign activity, purchase history, and more so that you can start targeting right away. If you have more than one audience, click the Current audience drop-down and choose the one you want to work with. Mailchimp offers a number of automation types with built-in triggers. E-commerce Stores Promo Codes. Segments are auto-generated therefore dynamically include (and exclude) contacts as the conditions of your segment are met. Our email marketing platform makes it easy for marketers in any type of business to send professional, engaging marketing emails. If some, but not all, of the selected contacts share a tag, we’ll display a minus symbol (-). Then, go to Forms > Settings > Mailchimp. For example, research by MailChimp shows that segmented emails have a 14% higher open rate than non-segmented emails across the board, as well as a 100% higher CTR. I want to define a segment based on whether the list member has a tag equivalent my clients name. Tags are highly customizable, so you can create and assign them. Step 2: Add Segments in Mailchimp. Click Audience, then click Segments. 4 Steps To Add A Mailing Address To Your Mailchimp Template. Step 1: Create a landing page. In a nutshell, Mailchimp will let you segment your audience based on tags and personal. Jotform offers free integrations with popular email marketing services that will automatically add new contacts to your email lists. Use this option to organize your products by brand, bundle similar items together, or create any kind of. MailChimp Segmentation. Grouping the audiences. You use lists as a starting point, then include conditions to come up with a narrow group of contacts. Email Templates. The 4 main types of segmentation variables include demographic, geographic, psychographic, and behavioral traits. This means that as contacts match the conditions you have set in your segment, they will automatically become part of that segment. With this email marketing strategy, your audience can receive personalized experiences even though you're using automation. Manage Subscribers in a Classic Automation. Top Mailchimp audience segment conditions. Free: Start with all of Mailchimp’s basic marketing tools. If you have more than 1 audience, click the Current audience drop-down and. Use Mailchimp groups to send targeted campaigns to subscribed contacts with common interests. However, what I actually want to do is generate a segment based on people who've been sent any mailer in the last 7 days. Segment conditions in Encharge 2. This. Use Time Delay Rules. Mailchimp does it automatically based on whether they still meet the specified conditions. Convert with email & SMS automations. Overall, Mailchimp is the better email marketing solution in terms of pricing and features, and most businesses should choose this solution over Constant Contact. Free account holders have access to basic features like email, segmentation, landing pages, Facebook and Instagram ads, one-step automations, and more. I played a lot with it and it seems, that it is connected to the Order Revenue. To do this, go to Audience » Segments. Table that shows the cost of Mailchimp's four pricing plans and the top features available in each: the free plan, the Essentials plan starting at $13 a month, the Standard plan starting at $20 a month, and the Premium plan starting at $350 a month. , event-based segments) are only available on the Premium plan, which starts at $300/mo for 10,000 contacts (almost two. Please note: although this tutorial is Mailchimp-specific, these same segmenting principles can be applied to other email service. Convert with email & SMS automations. Just by bringing your contact data into Mailchimp, you gain access to pre-built. Add list Members. Enter a campaign name, then click Begin. Select up to five segment conditions before pushing the Save button. Note that we only work with "flexible" (dynamic) segments. In this case, we want to use the Member Rating to define the segment. You can create a simple segment, which is based on just one condition, or a complex segment, based on two or more conditions. Click it to save all the subscribers who meet these conditions into a segment. ) My code:I think I could find more simple way to find segment_id. Automate the lifecycle stage setterAdvanced MailChimp: Automation & Segmentation. Great, you've collected a permission-based list and can use it as a Mailchimp audience. Top Mailchimp audience segment conditions. Click View Contacts. A variety of endpoints accept or return segment condition data, from the Segments endpoints themselves to others like automation, list, and campaign endpoints. Create an engaged segment. 🎇 Utilize the advanced segmentation features to create highly. Intuit Assist is a generative AI assistant that will provide personalized, intelligent recommendations to help 100 million customers across Intuit make smarter decisions with less work and complete confidence. 1. I can create the campaign fine as long as I leave out the segment_ops member. by Mark Bonito | 15 December 2021 | Mailchimp | 0 Comments. . We’ll display a checkmark next to tags all of the selected contacts have in common. Click Edit Email. by Mark Bonito | 15 December 2021 | Mailchimp | 0 Comments. Bring together your marketing tools and invoice data. Mailchimp offers several segmentation conditions. Read Time:. 7 billion in cash, 10. Click Audience, then click Segments. This platform provides customers with the right tools and guidance needed to grow to help small businesses improve their strategies. Segment creation. Step 1: Get all your audience data into your Mailchimp audience. Today we’re sharing how to segment email lists in Mailchimp along with a behind-the-scenes peek at 3 key email segments that have helped serve our own list along with exactly how you can replicate them. Search and select Mailchimp. 6 months ago 10 When To Send Your Mailchimp Emails: Tips And Tricks. Start by clicking on the Audience drop-down list and choose All contacts (as shown in Image 5). This step will allow you to design and add new emails, as well as to organize them within your workflow and set when each email should be sent. g. Click the Actions drop-down menu and choose VIP. You can filter by up to 5 tags at a time. To increase your segmenting options, try some of Mailchimp's advanced tools. Click Audience, then click Audience dashboard. If you sync an e-commerce platform with your Mailchimp account, you'll also be able to use purchase activity to add segments. Here are the top segment options in Mailchimp, IMHO: Campaign activity This helpful segment allows you to set up resends to people who didn’t open the last Under the Build Workflow heading, select Add Segmentation Conditions. Review segment . Start with your main lists. MailChimp Segmentation. The beauty of this approach lies in its simplicity; by understanding the basic characteristics of your target market. If you expected a specific contact to receive an email, review their subscriber profile page to verify they meet the right segmenting conditions. Segmentation is probably the most advanced feature within Mailchimp, but it also unlocks so much opportunity for you to really target people by demographic data or engagement data. 4. Events are activities that a contact engages in outside your emails that you want to track or monitor. Supports Instagram and Facebook ad campaigns and automates prospecting by searching your email to find and target new customers similar to current. Price reduction Segmentation tools Terms & conditions * Visit website for more details. Here are the top segment options in. Segmentation is probably the most advanced feature within Mailchimp, but it also unlocks so much opportunity for you to really target people by demographic data or engagement data. Choose a tag in the toolbar. Using segmentation in this way can be an excellent method for improving your email marketing efforts. Mailchimp offers many segmentation options, so you can target the right contacts. Then click on Preview Segment. Use groups to sort your subscribed contacts based on their interests and preferences. To tag these contacts, you can click on the "Audience" icon > All contacts > Scroll down to the contact table > "New Segment" (or click "View Segment" if it's saved) > Preview Segment > click the drop-down arrow at the top left > Select all > Actions drop-down > Tag. Does anyone have an example of PHP code that will. Pro Merge Fields. Common Segmentation Combinations Copy Article URL Mailchimp offers many segmentation options, so you can target the right contacts. Here are some examples of. From drag and drop editors to powerful automations and developer APIs, Mailchimp is built to help you sell more—no matter the complexity of your business. A delivery API that can send transactional emails from websites and applications. To use it, create a starting point or step from the Customer Journey builder in the app using the Customer Journeys API condition. Segments in Mailchimp allow you to filter contacts based on the information already available in your audience, like the date they were added, where they live or how much they interact with your marketing. 3. by Mark Bonito | 15 December 2021 | Mailchimp | 0 Comments. 7. There’s no limit for how many reports you can stake against each other. Click Audience. Target the right customers to win more repeat-business with our predictive analytics tools that can estimate future the buying behavior of your customers. Step 3 - Customize how users see group options in MailChimp. Easy for beginners, powerful for sophisticated marketers. MailChimp only allows for up to 5 segmentation conditions, so the ISACTIVE tag can be very handy to target multiple plans at once. Here are the top segment options in. For example, you could send an automated follow-up message to a customer when they buy something from your store for the first time. Pottery West balances art and business. Unfortunately, Mailchimp limits its customer’s free service to only five conditions per segment, while HubSpot has no limitation. Give your campaign a name and choose the recipients. The segments change based on the conditions you set. Top Mailchimp audience segment conditions. Our Free plan allows you to send up to 2,500 emails per month and have up to 500 total contacts in your audience. Mailchimp Segments – Beginner’s Guide To Email Segmentation 12 min read Table of Contents Email Segmentation: Mailchimp’s Speciality Tool! Mailchimp Segmentation – How to Segment Lists The Pros and Cons. Part One & Two cover the most useful functions that MailChimp has to. Click Edit segment to make any changes. Interurban Rail Trail Segment is a 245 m moderately popular dirt/gravel road family friendly trail located near Saanich British Columbia. Mailchimp is the #1 email marketing and automation brand based on competitor brands' publicly available data on worldwide numbers of customers in 2021 /. Segmentation is probably the most advanced feature within Mailchimp, but it also unlocks so much opportunity for you to really target people by demographic data or engagement data. This integration adds customers to Mailchimp audiences if customers have opted-in for marketing, ensuring that new customers are included in your marketing campaigns. 75/month for 500 message credits. MailerLite: Best for ease of use. When you have a proper customer segmentation process in place, it can help keep your CRM systems organized and. MailChimp and SurveyMonkey have an integration. Click is after, then click the last campaign was sent. Se. Advanced MailChimp: Automation & Segmentation. Read Time: 13 Minute, 17 Second . If you want to jog your memory before you start you can access Part One & Part Two here. FYI, the ELSEIF Mailchimp tag does not work as expected. Unlike Tags, Groups are easy to include in forms of all types, which is why they’re great for segmentation data. Based on comparison of number of features in paid plans as of 9/25/2023. Top Mailchimp audience segment conditions. Additionally, you can monitor the performance of each segment to determine the effectiveness of your targeting strategies and make necessary adjustments. 1 year ago 3. Recommended. Click Create advanced Segment. Part One & Two cover the most useful functions that MailChimp has to. With Gravity Forms, you can use conditional logic to set specific conditions for sending form data to Mailchimp, giving you more control over your subscriptions than ever before. At this pricing with Mailchimp, you get bumped up to three audience lists and 50,000 contacts, plus you gain the ability to use behavioral segmentation and A/B testing, among other things. Each segment can contain up-to 5 conditions. Key Features: Grow your audience list by capturing emails via text messages. Segmentation is probably the most advanced feature within Mailchimp, but it also unlocks so much opportunity for you to really target people by demographic data or engagement data. Getting Started with Groups. On the other hand, MailerLite allows you to create automated customer workflow even with its freemium plan. Once synced, you can use your QuickBooks data to segment your audience in Mailchimp and create custom messaging to get new customers or re-engage with existing ones. Each segment can contain up-to 5 conditions. Check the boxes next to the tracking options you would like to enable then click “Save. Mailchimp Pro users get an additional 50 merge fields in. Then you can benefit from the insights we provide for you, like patterns in your data and pre-built segments. A quick hack is to toggle ‘enable live merge tag info’, as this will show you how your personalised content shows up in your emails and on your subject lines.